Call Tracking.

Call Tracking, also known as Call Tracking, is an advanced technology used to record and analyze incoming phone calls to a business or website. This technology allows for assigning unique phone numbers to different marketing sources, such as online ads, email campaigns, or social networks. When a potential customer makes a call to one of these numbers, the call tracking system records valuable data, such as the call duration and the dialed phone number.

The basic operation of call tracking involves using specific phone numbers for each marketing source. When a customer makes a call to one of these numbers, the call tracking technology automatically identifies the source that generated the call. This allows businesses to know which marketing strategies are generating phone conversions and optimize their efforts accordingly.

Call tracking not only provides valuable information about the effectiveness of marketing campaigns but also allows a better understanding of customer behavior and helps in making informed decisions to improve the marketing strategy.

No, Call Tracking is legal as long as it is used ethically and complies with data privacy regulations. It is important to obtain customer consent, as there is the possibility of recording calls, and it is necessary to ensure compliance with local and national privacy laws.

With the Call Tracking service, you can track and analyze valuable information, such as the duration of the call, the originating phone number, the date and time of the call, and the recording of the conversation (if appropriate consent is obtained). This provides you with useful data to measure the effectiveness of your marketing campaigns and improve customer service.