Do I Need SEO?

If you have searched for your services on search engines like Google and you are not in the results, while your competition stands out, then it is crucial to take steps to improve your online presence.

The solution to this is SEO optimization, which will help you stand out in search results and attract more visitors to your website.

The Process for Good SEO.

To achieve effective SEO optimization, it is essential to follow a series of key steps. The results can vary depending on the depth with which these steps are carried out.

That's why we offer three different approaches depending on your goals and the stage you are at.

  • Show Your Human Side

    1

    Content Strategy

    Valuable content is paramount for SEO success. We will provide you with a tailored list of content recommendations aligned with your business objectives.

  • Optimization

    Enhancing your website's performance is crucial. This involves optimizing every section, focusing on navigation and speed. By doing so, your website visitors will easily and quickly find what they need.

    2

    Improve Your Website Performance

  • Site Launch

    3

    Request Indexing

    To appear in search results, your website must be recognized by search engines through indexing. This step requires proper requests and is not based on magic but on effective strategies.

The best place to hide a dead body is on page 2 of Google.

- Albert Einstein (or someone)

SEO FAQ's

SEO, which stands for 'Search Engine Optimization', is a strategy that aims to improve the visibility of a website in search engines like Google, Bing, or Yahoo, organically, that is, without the need to pay to appear in the results.

When we make a request to index your site, it is practically immediate, but the position obtained at that moment will not be relevant. That is, initially, the website may appear on the first page of results or on the ninth, to give an example. From there, it is the agency's job to improve the site's position.

The time to rank depends on various factors such as the strength of the search, the number of competitors within the same, the speed of the site, its adaptability to mobile devices, etc. After having analyzed and confirmed the content, relevance, and quality of your website, Google decides if you can be in the top places.

No. Both are Digital Marketing techniques, but SEO makes you appear in search results naturally, that is, through a strategy and without having to pay anything to the search engine.

Adwords campaigns are known as PPC, or 'Pay Per Click'. In this strategy, the website owner pays Google, and this allows appearing at the top of the search results, alongside a legend that indicates it is an advertisement. Each user click on the ad will deduct money from the budget dedicated to the campaign. As such, the ad and the page disappear from the top search results once the budget runs out.

Even though these strategies are not comparable, the main difference is that once an agency positions a website with SEO, the website will not quickly lose its achieved position. With Google AdWords, you immediately disappear once the budget assigned to the campaign is finished.

Google covers between 86% and 91% of all web searches generated worldwide for more than 10 years. This makes it the best search engine on which to develop an SEO campaign.1

Sources

1. Worldwide desktop market share of leading search engines from January 2010 to January 2020

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